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When it comes to the print materials that represent your business, like those business cards you hand out or your eye-catching storefront signage, colour isn’t just a detail—it’s a statement. It’s about more than just looking pretty; it’s about psychology, perception, and, ultimately, the message you send to your audience. So, let’s explore how the right colour palette can make a difference for your brand and how Morgan Printing can help you nail it.


The Colour Basics of Printing
In the print industry, two primary colour production systems reign supreme: CMYK and Pantone. These systems play a crucial role in ensuring accurate and consistent colour reproduction in printed materials, breathing life into your materials.



CMYK, an acronym for cyan, magenta, yellow, and black, serves as the foundational colour model for printing. Through the process of subtractive colour mixing, these four ink colours are combined to create a wide spectrum of hues. CMYK is optimal for printed materials due to its ability to replicate colours accurately on paper. With Morgan Printing, we’re well-versed CMYK and are experts in adding a vibrant touch to your projects, ensuring precision and brilliance.


In addition to CMYK, Pantone, often referred to as PMS (Pantone Matching System), offers a standardised colour matching system. Pantone colours are pre-mixed inks that ensure precise colour reproduction across different printing presses and materials. This system is particularly valuable for maintaining brand consistency and achieving specific colour tones.


On the other hand, RGB (red, green, blue) represents the colour model used in digital screens such as computer monitors and TVs. While RGB produces vibrant and dynamic colours on screens, it’s important to note that the colours displayed on the screen may not always translate accurately to the finished printed product. This difference arises due to variations in colour rendering between digital screens and printed materials.

With our extensive experience in the print industry, we have honed our expertise in navigating the intricacies of colour production. By skillfully using these colour systems, we ensure that your printed materials consistently capture your brand with precision and vibrancy.


Choosing Your Palette
Understanding the variations and limitations of colour printing will help when establishing your colour palette. At Morgan Printing, we recommend taking time to consider what materials you will be printing on before confirming your colour palette, as this can significantly impact the quality and visibility of your printing. For example, some papers may soak up the colour or bleed which will affect the design.


Expert Print Consulting
At Morgan Printing, we specialise in providing expert advice to make sure you get the best possible print outcomes. Our team works with every client to evaluate designs to assess their compatibility with print production. With over 150 years of print industry knowledge and technical expertise, we can examine each design to identify potential challenges and recommend adjustments as needed.


Print Consistency
Once you’ve established your colour palette, it should be consistently applied across all your print materials. Business cards, signage, brochures, digital, you name it—each piece should be a cohesive part of your brand puzzle. Consistency reinforces brand recognition and helps build trust with your audience. Morgan Printing can work with you to ensure your print materials look good and feel right, staying true to your brand’s essence.



Expert Guidance from Morgan Printing
At Morgan Printing, we understand the importance of colour in print. With years of experience in the industry, our team of experts can help you select the perfect printing method for your materials. From custom colour matching to specialty finishes, we offer a range of services to ensure that your print materials are visually stunning and impactful. Partner with us to elevate your brand’s presence in print and make a lasting impression on your audience.

The choice of colour in print materials speaks volumes about your brand. At Morgan Printing, we’re here to ensure your colours shine bright and true. With our expertise in CMYK, Pantone, and print consulting, we’ll make sure your prints look amazing and stay consistent. With support from Morgan Printing, you’ve got a partner ready to guide you through the process, ensuring that your business card printing, signage, and other print materials perfectly capture the essence of your brand.

If you’re looking for business signage printing, let Morgan Printing be your partner in crafting a print experience that resonates. Contact us today for a consultation and unlock the full potential of your message.

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