Two Sides

You know how the old saying goes, ‘there is two sides to every story’ – we are used to hearing this after politicians get caught in places they shouldn’t be and they are left defending their creditability on Q & A,  or better yet, when I arrived home from school in year 9 and my Mother asked me why had broken a sewing machine in Home Technology class and swore, out loud, in front of the teacher. With situations like the latter thankfully very far behind me I want share with you the flip side to a very important subject for Morgan Printing and the design/print industry as a whole – environmental performance and sustainability of paper and print.

Our beloved paper and print industry has been on the receiving end of some very large misconceptions and incorrect information for some time. Most of these misconceptions are born from individuals and organisations simply trying to do their best in the face of a more sensitive and caring society, which in essence is a great thing. The only thing that doesn’t make it such a peachy situation is that a lot of the information shared in an attempt to show social responsibility is (for a large part) incorrect.

As an individual I am all for being responsible for my actions (or as I like to say ‘owning your stuff’). I may very well be the person who took the last piece of cake and it could be true that I only take the recycling to the front door and not out to the bin. I am happy to own that stuff, but there is nothing worse than being in a position where you have to own things that just aint’ yours to own, like it wasn’t me who put a dirty knife in the clean dishwasher; the same way my business doesn’t have a higher carbon footprint because it is in the print and paper industry – they are icky claims and I just wont wear them.

Like most situations in life, beautiful things can be created when looking for the positive, so that is what we have been doing (along with other industry peers). We recognise that we have a responsibility to continually improve our environmental credentials and provide information to all consumers who are receiving misleading or inaccurate information so they can make informed decisions about the use of paper and print products. In the background we have been quietly making changes for years now that see us strengthen our position as advocates for environmentally friendly and sustainable printing, but we decided it is time to go a bit further and dig a bit deeper by sharing interesting facts about our industry. We will do this on the blog, over social media and don’t be surprised if we start doing it in person too.

So why wait! Here is your first round of Myths vs Facts.

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Myth: Paper is bad for the environment.

Fact: Paper is one of the few truly renewable products.

1. Paper is made from wood, a natural and renewable material. I see you knodding….stick with me. As young trees grow they absorb CO2 from the atmosphere, as a wood product paper also continues to store carbon throughout its lifetime, which makes paper and print products effective carbon sinks. Why is this important? In a nutshell extra carbon dioxide increases the greenhouse effect and global temperatures, and in extreme cases can have a serious effects on ones health – think respiratory and cardiovascular issues. So that beautiful book you are reading and those business cards sitting on your side table are helping suck all the bad guys out of the air leaving you with a much nicer air to draw into your lungs.

2. For every tonne of wood a managed forest produces, it removes 1.47 tonnes of CO2 from the air and replaces it with 1.07 tonnes of oxygen…you know oxygen, that stuff we need to breathe in order to live. Responsible wood, plup and paper production ensures healthy growing managed forests and their continued benefits.

3. The paper industry has some 30 respected certification schemes, leading the race is the Forest Stewardship Council along with the Programme for the Endorsement of Forest Certification. These schemes promote the responsible management of the world’s forests, develop standards which responsible forests can be measured by and works throughout the entire forest supply chain to ensure that timber and non timber forest products are produced with respect to the highest ecological and ethical standards. It is safe to say that our industry cares about the environment and we are happy to be taken to task to prove that.

You will notice that we have mentioned managed forest vs forest throughout this blog, it is extremely important to know that the paper suppliers that we use in Australia only source paper from mills that comply with the highest of standards and schemes. We are in full support of anti logging laws, we care about our impact on the environment and strive to strengthen our practises as a environmentally friendly printer.


We look forward to sharing more Myths vs Facts with you real soon.


Morgan Printing is a proud member of Two Sides Australia.


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